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Savvy marketers don't pay a cent on ads until they understand these core formulas

  • Learn why profit-driven advertising avoids wasteful spending and makes your life easier
  • Learn how to calculate Lifetime Value (LTV)
  • Learn how to calculate the right target Cost per Acquisition (CPA) for your campaign
  • Learn how to calculate a target Cost per Lead (CPL) and how many you need to earn a customer
  • Learn how to set a target Cost per Click (CPC)
  • Understand how better marketing plays a role in lowering customer acquisition costs

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