A Proven Digital Marketing Solution for Roofing Companies in 2025
By Shelby Thomas
How C.A.S. Roofing & Advising Grew Their Leads by 650%
RankAgent Digital Marketing helped C.A.S. Roofing & Advising in Baton Rouge achieve significant growth. Within three months, the company saw these outcomes:
- Engaged sessions increased 195%
- Phone calls rose 431%
- Form submissions jumped 650%
- Google Ads generated 2,091 clicks with a 3.81% CTR and 54,875 impressions
- Meta Ads delivered 1,442 clicks at $0.61 cost per link click
1. Google Business Profile Optimization
The strategy began with optimizing their Google Business Profile to target local customers. We refined business details, photos, and reviews while targeting keywords like "roofing company near me" and "roof repair Baton Rouge." Regular profile updates maintained engagement and visibility.
2. Website Optimization for Conversions
The website underwent strategic improvements including repositioning the contact form, enhancing copy to emphasize trust, and adding drone footage and photo galleries. These changes drove the impressive 650% increase in form submissions.
3. Search Ads That Drive Results
Google Ads focused on high-intent keywords such as "roof replacement estimate" and "local roofing contractors." Continuous bid optimization and keyword refinement maximized return on ad spend, delivering over 2,091 clicks within the three-month period.
4. Meta Ads for Brand Awareness
Facebook and Instagram campaigns featured professional design and localized messaging targeting Baton Rouge residents. The ads achieved strong performance metrics while building broader brand recognition.
5. Monthly Analysis and Transparent Reporting
The approach included ongoing performance review with monthly dashboards tracking calls, form submissions, ad metrics, and traffic. This transparency kept the client informed about their marketing investment outcomes.
Results: A Marketing Flywheel in Action
The integrated strategy created synergy where search ads captured warm leads, Meta campaigns built long-term awareness, and the optimized website converted visitors into qualified leads.
What This Means for Other Roofing Companies
The case demonstrates the effectiveness of combining local targeting, optimized advertising, and conversion-focused web design for roofing businesses seeking growth in 2025.